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The international handbook of market research techniques / 2nd ed.

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The international handbook of market research techniques /

2nd ed.

Material type
図書
Author
-
Publisher
Kogan Page in association with MRS,
Publication date
2002.
Material Format
Paper
Capacity, size, etc.
xxvi, 594 p. : ; 24 cm.
Collection
-
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Notes on use

Note (General):

This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research ...

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Paper

Material Type
図書
ISBN
0749438657
Edition
2nd ed.
Publication, Distribution, etc.
Publication Date
2002.
Extent
xxvi, 594 p. : ; 24 cm.
Contributor
edited by Robin J Birn.
Text Language Code
eng
NDC 10th ed.