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図書

Ted Levitt on marketing.

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Ted Levitt on marketing.

Material type
図書
Author
-
Publisher
Harvard Business School Pub.,
Publication date
c2006.
Material Format
Paper
Capacity, size, etc.
viii, 226 p. : ; 24 cm.
Collection
-
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Notes on use

Note (General)：

Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of...

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Paper

Material Type
図書
ISBN
1422102068
9781422102060
Title
Ted Levitt on marketing.
Publication, Distribution, etc.
Boston, Mass. : : Harvard Business School Pub.,
Publication Date
c2006.
Extent
viii, 226 p. : ; 24 cm.
Text Language Code
eng
NDC 10th ed.
675 : Marketing
Target Audience
一般
Note (General)
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.