A new brand of business : : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /

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Note (General)：: A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Rea...

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Material Type: 図書
ISBN: 1439900159 (alk. paper)
9781439900154 (alk. paper)
Title: A new brand of business : : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /
Publication, Distribution, etc.: Philadelphia : : Temple University Press,
Publication Date: 2010.
Extent: viii, 228 p. : ; 22 cm.
Contributor: Douglas B. Ward.
Place of Publication (Country Code): n-us---
Text Language Code: eng
NDC 10th ed.: 675.2 : Marketing
Target Audience: 一般
Note (General): A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
Holding library: 東京都立中央図書館
Note (Library): 301
Call No.: 675.2-W26-N
Data Provider (Database): 東京都立中央図書館 : 公共図書館蔵書
Bibliographic ID (SomokuID): 1348110579
5018613655
OCLC No.: 2008047856
https://www.worldcat.org/oclc/ 2008047856
ocn263993796
https://www.worldcat.org/oclc/ocn263993796