Marketing and social media : : a guide for libraries, archives, and museums /

Material type: 図書

Author: -

Publisher: Rowman & Littlefield,

Publication date: c2014.

Material Format: Paper

Capacity, size, etc.: xiii, 295 p. ; ; 23 cm.

Collection: -

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Notes on use

Note (General)：: A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and thr...

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Kanto

東京都立中央図書館
Paper
Call No.：
013.0-K82-M
Book Registration Number：
7105152145
東京都立中央図書館

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Bibliographic Record

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Paper

Material Type: 図書
ISBN: 081089081X (pbk. : acid-free paper)
0810890801 (hbk. : acid-free paper)
9780810890817 (pbk. : acid-free paper)
9780810890800 (hbk. : acid-free paper)
Title: Marketing and social media : : a guide for libraries, archives, and museums /
Publication, Distribution, etc.: Lanham : : Rowman & Littlefield,
Publication Date: c2014.
Extent: xiii, 295 p. ; ; 23 cm.
Contributor: Christie Koontz and Lorri Mon.
Text Language Code: eng
NDC 10th ed.: 013 : Library management
675 : Marketing
Target Audience: 一般
Note (General): A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
Availability: 閲可/個否/協可
Holding library: 東京都立中央図書館
Note (Library): 所蔵場所 : 3FA開
301
Call No.: 013.0-K82-M
Data Provider (Database): 東京都立中央図書館 : 公共図書館蔵書
Bibliographic ID (SomokuID): 1352013969
7105152145
OCLC No.: 2013051334
https://www.worldcat.org/oclc/2013051334
(OCoLC)867013152
https://www.worldcat.org/oclc/(OCoLC)867013152