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図書

Introduction to sport marketing / 2nd ed.

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Introduction to sport marketing /

2nd ed.

Material type
図書
Author
-
Publisher
Routledge,
Publication date
2015.
Material Format
Paper
Capacity, size, etc.
x, 323 p. ; ; 25 cm.
Collection
-
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Notes on use

Note (General):

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Spo...

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Paper

Material Type
図書
ISBN
1138022969 (pbk)
1138022950 (hbk)
9781138022966 (pbk)
9781138022959 (hbk)
Edition
2nd ed.
Publication, Distribution, etc.
Publication Date
2015.
Extent
x, 323 p. ; ; 25 cm.
Contributor
Aaron C.T. Smith and Bob Stewart.
Text Language Code
eng