図書

The political marketing game /

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The political marketing game /

Material type
図書
Author
-
Publisher
Palgrave Macmillan,
Publication date
2015.
Material Format
Paper
Capacity, size, etc.
xv, 259 p. : ; 22 cm.
Collection
-
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Notes on use

Note (General):

Introduction -- Analyzing the market -- Strategic development -- Leading responsively -- Marketing the party -- Communicating -- Managing delivery -- ...

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Paper

Material Type
図書
ISBN
1137516429 (paperback)
0230537774 (hardback)
9781137516428 (paperback)
9780230537774 (hardback)
Publication Date
2015.
Extent
xv, 259 p. : ; 22 cm.
Contributor
Jennifer Lees-Marshment.
Text Language Code
eng
Target Audience
一般