Corporate communication : : a guide to theory & practice / 5th edition.

Corporate communication : : a guide to theory & practice /

5th edition.

Material type: 図書

Author: -

Publisher: SAGE Publications,

Publication date: 2017.

Material Format: Paper

Capacity, size, etc.: xxvi, 306 pages : ; 25 cm.

Collection: -

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Notes on use

Note (General)：: Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Chapter 3: ...

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東京都立中央図書館
Paper
Call No.：
336.4-C81-C
Book Registration Number：
7108875849
東京都立中央図書館

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Bibliographic Record

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Paper

Material Type: 図書
ISBN: 1473953693
1473953707 (pbk.)
9781473953697
9781473953703 (pbk.)
Title: Corporate communication : : a guide to theory & practice /
Edition: 5th edition.
Publication, Distribution, etc.: London : : SAGE Publications,
Publication Date: 2017.
Extent: xxvi, 306 pages : ; 25 cm.
Contributor: Joep Cornelissen.
Text Language Code: eng
NDC 10th ed.: 336.4 : Business management
Target Audience: 一般
Note (General): Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media Environment -- Part II: Conceptual Foundations -- Chapter 4: Stakeholder Management and Communication -- Chapter 5: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations.
Availability: 閲可/個否/協可
Holding library: 東京都立中央図書館
Note (Library): 所蔵場所 : 2F開
301
Call No.: 336.4-C81-C
Data Provider (Database): 東京都立中央図書館 : 公共図書館蔵書
Bibliographic ID (SomokuID): 1352025600
7108875849
OCLC No.: (OCoLC)957738697
https://www.worldcat.org/oclc/(OCoLC)957738697