Adcreep : : the case against modern marketing /

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Note (General)：: Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcre...

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Material Type: 図書
ISBN: 0804795819 (cloth ; alk. paper)
9780804795814 (cloth ; alk. paper)
Title: Adcreep : : the case against modern marketing /
Publication, Distribution, etc.: Stanford, California : : Stanford Law Books, an imprint of Stanford University Press,
Publication Date: c2017.
Extent: 236 pages ; ; 24 cm.
Contributor: Mark Bartholomew.
Place of Publication (Country Code): n-us---
Text Language Code: eng
NDC 10th ed.: 674.253 : Advertising. Propaganda. Public relations
Target Audience: 一般
Note (General): Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
Holding library: 東京都立中央図書館
Note (Library): 301
Call No.: 674.2-B28-A
Data Provider (Database): 東京都立中央図書館 : 公共図書館蔵書
Bibliographic ID (SomokuID): 1352030572
7110243062
OCLC No.: 2016040091
https://www.worldcat.org/oclc/2016040091
(OCoLC)957696680
https://www.worldcat.org/oclc/(OCoLC)957696680