Relationship marketing in the digital age /

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Note (General)：: Introductory chapter -- Relationship marketing and the digital age -- Understanding relationship marketing -- Relationship marketing theory -- Relatio...

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Material Type: 図書
ISBN: 1138310026 (hardback)
9781138310025 (hardback)
Title: Relationship marketing in the digital age /
Publication, Distribution, etc.: New York ; : Routledge, Taylor & Francis Group,
Publication Date: 2019.
Extent: xx, 244 pages ; ; 24 cm.
Contributor: Robert W. Palmatier and Lena Steinhoff.
Text Language Code: eng
NDC 10th ed.: 675 : Marketing
Target Audience: 一般
Note (General): Introductory chapter -- Relationship marketing and the digital age -- Understanding relationship marketing -- Relationship marketing theory -- Relationship marketing framework -- Applying relationship marketing -- Relationship marketing dynamics -- Relationship marketing strategies -- Relationship marketing targeting -- Research and managerial guidelines for relationship marketing in the digital age -- References -- Glossary -- Index.
Availability: 閲可/個否/協可
Holding library: 東京都立中央図書館
Note (Library): 所蔵場所 : 1Fビジ開
301
Call No.: 675.0-P17-R
Data Provider (Database): 東京都立中央図書館 : 公共図書館蔵書
Bibliographic ID (SomokuID): 1352038197
7111833063
OCLC No.: 2018050217
https://www.worldcat.org/oclc/2018050217
(OCoLC)1057733118
https://www.worldcat.org/oclc/(OCoLC)1057733118