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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 1788117727 (hardcover)9781788117722 (hardcover)
- Publication, Distribution, etc.
- Publication Date
- [2019],
- Extent
- xiv, 483 pages : ; 24 cm.
- Contributor
- edited by Americus Reed II, professor of marketing, the Wharton School, University of Pennsylvania, USA and Mark Forehand, professor of marketing, Foster School of Business, University of Washington, USA.
- Text Language Code
- eng
- NDC 10th ed.
- Target Audience
- 一般