Promoting consumer engagement through emotional branding and sensory marketing /

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Material Type: 図書
ISBN: 1668458977 (hardcover)
1668458985 (paperback)
9781668458976 (hardcover)
9781668458983 (paperback)
Title: Promoting consumer engagement through emotional branding and sensory marketing /
Publication, Distribution, etc.: Hershey, PA : : IGI Global,
Publication Date: [2023],
Extent: xviii, 298 pages : ; 29 cm.
Contributor: Monika Gupta, Priya Jindal, and Shubhi Bansal, [editors].
Text Language Code: eng
NDC 10th ed.: 675 : Marketing
674 : Advertising. Propaganda. Public relations
Target Audience: 一般
Note (General): "Premier reference source"--Cover.
Availability: 閲可/個否/協可
Holding library: 東京都立中央図書館
Note (Library): 所蔵場所 : 1Fビジ開
301
Call No.: 675.0-P96-P
Data Provider (Database): 東京都立中央図書館 : 公共図書館蔵書
Bibliographic ID (SomokuID): 1352060790
7116727279
OCLC No.: 2022033932
https://www.worldcat.org/oclc/2022033932
(OCoLC)1338843640
https://www.worldcat.org/oclc/(OCoLC)1338843640