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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 0-201-56755-50-201-55082-202015675579780201567557
- Title Transcription
- Getting it right the second time : How American ingenuity transformed forty nine marketing failures into some of our most successful products
- Author/Editor
- ＭｉｃｈａｅｌＧｅｒｓｈｍａｎ ｂｙ
- Title Heading
- Ｇｅｔｔｉｎｇ ｉｔ ｒｉｇｈｔ ｔｈｅ ｓｅｃｏｎｄ ｔｉｍｅ Getting it right the second time
- Author Heading
- Ｍｉｃｈａｅｌ, Ｇｅｒｓｈｍａｎ Gershman,Michael
- Publication, Distribution, etc.
- Publication Date
- ｃ１９９０
- Publication Date (W3CDTF)
- 1990