図書

Cases in advertising and promotion management 3rd ed.

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Cases in advertising and promotion management

3rd ed.

Material type
図書
Author
JohnA.Quelch,PaulW.Farris. ;
Publisher
Richard D. Irwin
Publication date
c1991.
Material Format
Paper
Capacity, size, etc.
xiii,908 p.: ill. ; 25 cm.
Collection
-
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Paper

Material Type
図書
ISBN
0256096899
Title Transcription
CASES IN ADVERTISING AND PROMOTION MANAGEMENT
Author/Editor
JohnA.Quelch,PaulW.Farris. ;
Edition
3rd ed.
Title Heading
Cases in advertising and promotion management CASES IN ADVERTISING AND PROMOTION MANAGEMENT
Author Heading
Quelch, John, A. QUELCH, JOHN, A.
Farris, Paul. FARRIS, PAUL.
Publication Date
c1991.