図書

個客識別マーケティング : 小売業のONE to ONE戦略実践法

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個客識別マーケティング : 小売業のONE to ONE戦略実践法

Call No. (NDL)
DH441-G298
Bibliographic ID of National Diet Library
000002720432
Material type
図書
Author
ブライアン・P.ウルフ 著ほか
Publisher
ダイヤモンド社
Publication date
1998.11
Material Format
Paper
Capacity, size, etc.
331p ; 20cm
NDC
673.3
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Notes on use

Note (General):

原タイトル: Customer specific marketing

Detailed bibliographic record

Summary, etc.:

自店への貢献度に応じて顧客を選別。顧客別に異なる価格・特典を提供し、最大の利益をあげる個客識別マーケティングのすべて。(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
4-478-50159-9
Title Transcription
コキャク シキベツ マーケティング : コウリギョウ ノ ONE to ONE センリャク ジッセンホウ
Author/Editor
ブライアン・P.ウルフ 著
上原征彦 監訳
中野雅司 訳
Author Heading
上原, 征彦, 1944- ウエハラ, ユキヒコ, 1944- ( 00087938 )Authorities
中野, 雅司, 1952- ナカノ, マサシ, 1952- ( 00689878 )Authorities
Publication, Distribution, etc.
Publication Date
1998.11
Publication Date (W3CDTF)
1998
Extent
331p