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Table of Contents
目次
序章 顧客創造の革新的マーケティング 顧客開拓から顧客維持に向けて/ 1
1 事業運営の基本構造としてのマーケティングの役割/ 2
2 原点回帰の事業運営/ 5
3 顧客関係性構築の意味/ 8
Holdings of Libraries in Japan
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Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.
Northern Japan
北海道立図書館
Paper- Call No.：
- ６７５／ＭＡ／１
- Book Registration Number：
- 1105778912
岩手県立図書館
Paper- Call No.：
- ６７５／マケ／１
- Book Registration Number：
- 1105151177
秋田県立図書館
Paper- Call No.：
- 675/ｼﾏ/1
- Book Registration Number：
- 121396121
福島県立図書館
Paper- Call No.：
- 675-M1
- Book Registration Number：
- 303936876
Kanto
栃木県立図書館
Paper- Call No.：
- 675-348-1
- Book Registration Number：
- 1104280191
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Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 図書
- ISBN
- 4-641-07037-7
- Title
- Title Transcription
- コキャク ソウゾウ
- Series Title
- Author/Editor (Series Title)
- 嶋口充輝 [ほか]編
- Author Heading
- 嶋口, 充輝 シマグチ, ミツアキ ( 00071174 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1998.12
- Publication Date (W3CDTF)
- 1998