図書

実践・IMC戦略 : 統合型マーケティング・コミュニケーション

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実践・IMC戦略 : 統合型マーケティング・コミュニケーション

Call No. (NDL)
DH411-G312
Bibliographic ID of National Diet Library
000002786908
Material type
図書
Author
ラリー・パーシー 著ほか
Publisher
日経広告研究所
Publication date
1999.5
Material Format
Paper
Capacity, size, etc.
367p ; 21cm
NDC
675
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Notes on use

Note (General):

原タイトル: Strategies for implementing integrated marketing communications

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Paper

Material Type
図書
ISBN
4-532-64039-3
Title Transcription
ジッセン IMC センリャク : トウゴウガタ マーケティング コミュニケーション
Author/Editor
ラリー・パーシー 著
小林太三郎 監訳
清水公一, 中山勝己 訳
Author Heading
小林, 太三郎, 1923- コバヤシ, タサブロウ, 1923- ( 00033496 )Authorities
清水, 公一, 1946- シミズ, コウイチ, 1946- ( 00194914 )Authorities
中山, 勝己, 1947- ナカヤマ, カツミ, 1947- ( 00273068 )Authorities
Publication Date
1999.5
Publication Date (W3CDTF)
1999
Extent
367p