図書

マーケティング価格戦略 : 価格決定と消費者心理

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マーケティング価格戦略 : 価格決定と消費者心理

Call No. (NDL)
DH411-G261
Bibliographic ID of National Diet Library
000002802535
Material type
図書
Author
上田隆穂 著
Publisher
有斐閣
Publication date
1999.6
Material Format
Paper
Capacity, size, etc.
252p ; 22cm
NDC
675
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Table of Contents

  • 目次

  • まえがき

  • 序章 消費者および企業に関する価格の諸問題/ 1

  • プロローグ—教授一家の大事件/ (1)

  • ★コーヒーブレイク(1) 札幌N市場のタラバ蟹の値段/ 8

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Northern Japan

Kanto

  • 鳥取県立図書館

    Paper
    Call No.:
    675-ウエタ-一般H
    Book Registration Number:
    113869139
  • 岡山県立図書館

    Paper
    Call No.:
    675/ウエ01/
    Book Registration Number:
    0004418703
  • 農林水産関係試験研究機関総合目録

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    Paper
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Paper

Material Type
図書
ISBN
4-641-16065-1
Title Transcription
マーケティング カカク センリャク : カカク ケッテイ ト ショウヒシャ シンリ
Author/Editor
上田隆穂 著
Author Heading
上田, 隆穂, 1953- ウエダ, タカホ, 1953- ( 00220563 )Authorities
Publication, Distribution, etc.
Publication Date
1999.6
Publication Date (W3CDTF)
1999
Extent
252p