Public communication campaigns / edited by Ronald E. Rice, William J. Paisley.

• Material Type: 図書
• ISBN: 0803915780
• Title: Public communication campaigns / edited by Ronald E. Rice, William J. Paisley.
• Author Heading: Rice, Ronald E.; Paisley, William J.
• Publication, Distribution, etc.: Beverly Hills : Sage Publications
• Publication Date: c1981.
• Publication Date (W3CDTF): 1981
• Extent: 328 p. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: マス・メディア. Masumezia.; 広報. Koho.; 宣伝. Senden.; アメリカ合衆国. Amerikagassyukoku.; Mass media -- Social aspects -- United States -- Addresses, essays, lectures.; Government publicity -- United States -- Addresses, essays, lectures.; Propaganda -- Addresses, essays, lectures.
• LCC: HN90.M3
• DDC: 302.2/3
• NDLC: EC236
• Note (General): Includes index.
• Note (Bibliography): Bibliography: p. 293-313.
• Holding library: 国立国会図書館
• Call No.: EC236-A2
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000003095936; http://id.ndl.go.jp/bib/000003095936
• LC Control Number: 81002706; https://lccn.loc.gov/81002706
• Bibliographic Record Category (NDL): 211

• Contents: Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass...