Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt. (The History of advertising)

Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.

(The History of advertising)

Notes on use

Note (General)：: Reprint. Originally published: New York : McGraw-Hill, c1963.

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Material Type: 図書
ISBN: 0824067487 (alk. paper)
Title: Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.
Series Title: The History of advertising
Author Heading: Lucas, Darrell Blaine, 1902-1995 ( 00448147 )Authorities
Britt, Steuart Henderson, 1907-1979 ( 00520328 )Authorities
Publication, Distribution, etc.: New York : Garland
Publication Date: 1985, c1963.
Publication Date (W3CDTF): 1985
Extent: xi, 399 p. : ill. ; 23 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: 広告 (地理区分) Kokoku.
Advertising -- Research.
Advertising media planning.
LCC: HF5814
DDC: 659.1/072
NDLC: DH428
Note (General): Reprint. Originally published: New York : McGraw-Hill, c1963.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH428-A23
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000003143062
http://id.ndl.go.jp/bib/000003143062
LC Control Number: 84046054
https://lccn.loc.gov/84046054
Bibliographic Record Category (NDL): 211