Marketing communications : a behavioral approach to men, messages, and media / Edgar Crane. (The Wiley marketing series)

Marketing communications : a behavioral approach to men, messages, and media / Edgar Crane.

(The Wiley marketing series)

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Material Type: 図書
Title: Marketing communications : a behavioral approach to men, messages, and media / Edgar Crane.
Series Title: The Wiley marketing series
Author Heading: Crane, Edgar.
Publication, Distribution, etc.: New York : J. Wiley
Publication Date: c1965.
Publication Date (W3CDTF): 1965
Extent: xiv, 569 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: 意思決定. Isikettei.
マーケティング. Maketingu.
広告 (地理区分) Kokoku.
Decision-making in marketing.
Advertising.
LCC: HF5415
DDC: 659.1019
NDLC: DH213
Note (General): Includes indexes.
Note (Bibliography): Bibliography: p. 547-558.
Holding library: 国立国会図書館
Call No.: DH213-A56
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000003143441
http://id.ndl.go.jp/bib/000003143441
LC Control Number: 65021444 //r81
https://lccn.loc.gov/65021444
Bibliographic Record Category (NDL): 211