La concurrence totale : les leçons du marketing stratégique japonais (Collection Adetem maketing demain)

La concurrence totale : les leçons du marketing stratégique japonais

(Collection Adetem maketing demain)

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Material Type: 図書
ISBN: 2708107135
Title: La concurrence totale : les leçons du marketing stratégique japonais
Author/Editor: Philip Kotler, Liam Fahey, Somkid Jatusripitak
introduction à l'édition française de François Boyer
traduit par Anne-Marie Orillon et Corinne Golding.
Series Title: Collection Adetem maketing demain
Author Heading: Kotler, Philip ( 00446205 )Authorities
Fahey, Liam, 1951-
Somkid Jatusripitak.
Publication, Distribution, etc.: Paris : éditions d'organisation
Publication Date: c1987.
Publication Date (W3CDTF): 1987
Extent: 348 p. : ill. ; 24 cm.
Place of Publication (Country Code): FR
Text Language Code: fre
Alias of Author: Jatusripitak, Somkid.
Subject Heading: マーケティング. Maketingu.
企業 (地理区分) Kigyo.
競争 (経済学) Kyoso (keizaigaku)
日本. Nihon.
NDLC: DH411
GB
Holding library: 国立国会図書館
Call No.: DH411-A5
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000003161762
http://id.ndl.go.jp/bib/000003161762
Bibliographic Record Category (NDL): 211