Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.

Notes on use

Search by Bookstore

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Material Type: 図書
ISBN: 0844235938
Title: Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.
Author Heading: Heilbrunn, Jeffrey.
American Marketing Association.
Publication, Distribution, etc.: Chicago : American Marketing Association
Lincolnwood, Ill. : NTC Business Books
Publication Date: c1995.
Publication Date (W3CDTF): 1995
Extent: x, 348 p. : ill. ; 24 cm.
Alternative Title: American Marketing Assocication marketing encyclopedia
AMA marketing encyclopedia
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: マーケティング. Maketingu.
Marketing -- Encyclopedias.
LCC: HF5415
DDC: 658/.003
NDLC: DH411
Note (General): At head of title: American Marketing Association.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-A46
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000003242272
http://id.ndl.go.jp/bib/000003242272
LC Control Number: 94017747
https://lccn.loc.gov/94017747
Bibliographic Record Category (NDL): 211