Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. 3rd ed.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

3rd ed.

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Material Type: 図書
ISBN: 0395710456
Title: Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Edition: 3rd ed.
Author Heading: Jeannet, Jean-Pierre.
Hennessey, Hubert D.
Publication, Distribution, etc.: Boston : Houghton Mifflin
Publication Date: c1995.
Publication Date (W3CDTF): 1995
Extent: xxv, 896 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: マーケティング. Maketingu.
貿易. Boeki.
Export marketing -- Management.
Export marketing -- Management -- Case studies.
LCC: HF1416
DDC: 658.8/48
NDLC: DH491
Note (Bibliography): Includes bibliographical references and indexes.
Holding library: 国立国会図書館
Call No.: DH491-A40
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000003243491
http://id.ndl.go.jp/bib/000003243491
LC Control Number: 94076515
https://lccn.loc.gov/94076515
Bibliographic Record Category (NDL): 211