図書

Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. 3rd ed.

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Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.

3rd ed.

Call No. (NDL)
DH491-A45
Bibliographic ID of National Diet Library
000003251285
Material type
図書
Author
Buzzell, Robert Dow, 1933-ほか
Publisher
Addison-Wesley Pub. Co.
Publication date
c1995.
Material Format
Paper
Capacity, size, etc.
x, 686 p. : ill. ; 23 cm.
NDC
-
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Paper

Material Type
図書
ISBN
0201539721
Title
Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
Edition
3rd ed.
Author Heading
Buzzell, Robert Dow, 1933- ( 00435007 )Authorities
Quelch, John A ( 00473415 )Authorities
Bartlett, Christopher A, 1943- ( 00462867 )Authorities
Publication, Distribution, etc.
Reading, Mass. : Addison-Wesley Pub. Co.
Publication Date
c1995.
Publication Date (W3CDTF)
1995
Extent
x, 686 p. : ill. ; 23 cm.
Place of Publication (Country Code)
US