図書

Marketing communications : principles and practice / Philip J. Kitchen. 1st ed.

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Marketing communications : principles and practice / Philip J. Kitchen.

1st ed.

Call No. (NDL)
DH411-A64
Bibliographic ID of National Diet Library
000003275029
Material type
図書
Author
Kitchen, Philip J.
Publisher
International Thomson Business Press
Publication date
1999.
Material Format
Paper
Capacity, size, etc.
ix, 534 p. : ill. ; 25 cm.
NDC
-
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Notes on use

Note (General)：

Includes index.Bibliography: p. 494-527.

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Paper

Material Type
図書
ISBN
1861521960
Title
Marketing communications : principles and practice / Philip J. Kitchen.
Edition
1st ed.
Author Heading
Kitchen, Philip J.
Publication, Distribution, etc.
London : International Thomson Business Press
Tokyo : International Thomson Business Press
Publication Date
1999.
Publication Date (W3CDTF)
1999
Extent
ix, 534 p. : ill. ; 25 cm.
Place of Publication (Country Code)
GB