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Table of Contents
第1章 製薬企業に求められる戦略的発想/ 1
I. 三つの構造変化/ 4
1. ジェネリックの台頭/ 4
2. OTC薬へのシフト/ 5
3. 並行輸入の増加/ 5
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Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 図書
- Title
- Title Transcription
- グローバルスタンダードカ ノ ヤッカ セイサク
- Series Title
- Author Heading
- 日本医師会総合政策研究機構 ニホン イシカイ ソウゴウ セイサク ケンキュウ キコウ ( 00799266 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2000.8
- Publication Date (W3CDTF)
- 2000
- Extent
- 110p
- Size
- 30cm