The marketing audit handbook : tools, techniques & checklists to exploit your marketing resources / Aubrey Wilson.

• Material Type: 図書
• ISBN: 0749437359 (pbk.)
• Title: The marketing audit handbook : tools, techniques & checklists to exploit your marketing resources / Aubrey Wilson.
• Author Heading: Wilson, Aubrey ( 00461100 )Authorities
• Publication, Distribution, etc.: London : Kogan Page; Milford, CT : Kogan Page
• Publication Date: 2002.
• Publication Date (W3CDTF): 2002
• Extent: ix, 294 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing audits.; Marketing.
• LCC: HF5415.16
• NDLC: YU111; DH411
• Note (General): Includes index.
• Holding library: 国立国会図書館
• Call No.: YU111-B66
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000004241463; http://id.ndl.go.jp/bib/000004241463
• RLIN No.: PATGB26050262-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: CD-ROM contains: Electronic version (pdf) of text.(Provided by: 国立国会図書館蔵書)