Encyclopedia of major marketing campaigns / Thomas Riggs, editor.

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Material Type: 図書
ISBN: 078763042X (hardcover)
Title: Encyclopedia of major marketing campaigns / Thomas Riggs, editor.
Author Heading: Riggs, Thomas, 1963-
Publication, Distribution, etc.: Detroit : Gale Group
Publication Date: c2000.
Publication Date (W3CDTF): 2000
Extent: xxii, 2063 p. : ill. ; 29 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Advertising campaigns -- United States -- History -- 20th century.
LCC: HF5837
DDC: 659.1/0973
NDLC: D2
DH428
Note (Bibliography): Includes bibliographical references and indexes.
Holding library: 国立国会図書館
Call No.: D2-B31
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000004325641
http://id.ndl.go.jp/bib/000004325641
LC Control Number: 99031858
https://lccn.loc.gov/99031858
RLIN No.: DCLC9931858-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211