Brand strategy in United States food marketing: Perspective on food manufacturers' and distributors' brands in the United States, by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.

• Material Type: 図書
• Title: Brand strategy in United States food marketing: Perspective on food manufacturers' and distributors' brands in the United States, by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.
• Author Heading: Applebaum, William, 1906- ( 00431627 )Authorities; Goldberg, Ray Allan, 1926- ( 00522028 )Authorities; Institute of International Commerce.
• Publication, Distribution, etc.: Boston : Division of Research, Graduate School of Business Administration, Harvard University
• Publication Date: 1967.
• Publication Date (W3CDTF): 1967
• Extent: vii, 86 p. illus. 21 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Grocery trade -- United States.; Chain stores -- United States.; Brand name products -- United States.
• LCC: HF6201.G72
• DDC: 658.87
• NDLC: DH468
• Note (General): "Papers delivered [at a symposium organized under the auspices of the Institute of International Commerce] at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966."
• Note (Bibliography): Bibliographical footnotes.
• Holding library: 国立国会図書館
• Call No.: DH468-3
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000006119594; http://id.ndl.go.jp/bib/000006119594
• LC Control Number: 67019597; https://lccn.loc.gov/67019597
• Bibliographic Record Category (NDL): 211