図書

Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973 / edited by S. F. Divita ; sponsored by the American Marketing Association.

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Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973 / edited by S. F. Divita ; sponsored by the American Marketing Association.

Call No. (NDL)
DH428-39
Bibliographic ID of National Diet Library
000006159912
Material type
図書
Author
Divita, S. F.ほか
Publisher
American Marketing Association
Publication date
[1974]
Material Format
Paper
Capacity, size, etc.
xvi, 264 p. ; 23 cm.
NDC
-
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Paper

Material Type
図書
Title
Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973 / edited by S. F. Divita ; sponsored by the American Marketing Association.
Author Heading
Divita, S. F.
American Marketing Association.
Conference on Advertising and the Public Interest, Washington, D.C., 1973.
Publication, Distribution, etc.
Chicago : American Marketing Association
Publication Date
[1974]
Publication Date (W3CDTF)
1974
Extent
xvi, 264 p. ; 23 cm.
Place of Publication (Country Code)
US
Text Language Code
eng
Subject Heading
Advertising -- United States -- Congresses.
Corrective advertising -- United States -- Congresses.
Advertising -- Research -- Congresses.
Public interest -- United States -- Congresses.