Handbook of consumer motivations; the psychology of the world of objects. Drawings by Robert Glaisek. (McGraw-Hill series in marketing and advertising)

Handbook of consumer motivations; the psychology of the world of objects. Drawings by Robert Glaisek.

(McGraw-Hill series in marketing and advertising)

Call No. (NDL): 339.4-D546h
Bibliographic ID of National Diet Library: 000006170602

Material type: 図書

Author: Dichter, Ernest, 1907-1991

Publisher: McGraw-Hill

Publication date: [1964]

Material Format: Paper

Capacity, size, etc.: xvi, 486 p. illus. 21 cm.

NDC: -

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Paper

Material Type: 図書
Title: Handbook of consumer motivations; the psychology of the world of objects. Drawings by Robert Glaisek.
Series Title: McGraw-Hill series in marketing and advertising
Author Heading: Dichter, Ernest, 1907-1991 ( 00437844 )Authorities
Publication, Distribution, etc.: New York : McGraw-Hill
Publication Date: [1964]
Publication Date (W3CDTF): 1964
Extent: xvi, 486 p. illus. 21 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Motivation research (Marketing)
LCC: HF5415.3
DDC: 339.4
658.83
Note (Bibliography): Bibliography: p. 479-480.
Holding library: 国立国会図書館
Call No.: 339.4-D546h
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000006170602
http://id.ndl.go.jp/bib/000006170602
LC Control Number: 63023465
https://lccn.loc.gov/63023465
Bibliographic Record Category (NDL): 211