Multiattribute decisions in marketing: a measurement approach [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll. (Editors' series in marketing)

Multiattribute decisions in marketing: a measurement approach [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.

(Editors' series in marketing)

Call No. (NDL): DH413-32
Bibliographic ID of National Diet Library: 000006203454

Material type: 図書

Author: Green, Paul Eほか

Publisher: Dryden Press

Publication date: [c1973]

Material Format: Paper

Capacity, size, etc.: xvii, 396 p. illus. 24 cm.

NDC: -

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Paper

Material Type: 図書
ISBN: 0030919150
Title: Multiattribute decisions in marketing: a measurement approach [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.
Series Title: Editors' series in marketing
Author Heading: Green, Paul E ( 00441595 )Authorities
Wind, Yoram ( 00829248 )Authorities
Publication, Distribution, etc.: Hinsdale, Ill. : Dryden Press
Publication Date: [c1973]
Publication Date (W3CDTF): 1973
Extent: xvii, 396 p. illus. 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Decision making.
Motivation research (Marketing)
Marketing research.
LCC: HF5415.3
DDC: 658.8
NDLC: DH413
Note (Bibliography): Bibliography: p. 374-387.
Holding library: 国立国会図書館
Call No.: DH413-32
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000006203454
http://id.ndl.go.jp/bib/000006203454
LC Control Number: 72085902 //r98
https://lccn.loc.gov/72085902
Bibliographic Record Category (NDL): 211