The history of an advertising agency / Ralph M. Hower. (A Century of marketing)

The history of an advertising agency / Ralph M. Hower.

(A Century of marketing)

Notes on use

Note (General)：: Reprint of the ed. published by Harvard University Press, Cambridge, which was issued as no. 5 of Harvard studies in business history.

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Material Type: 図書
ISBN: 0405111754
Title: The history of an advertising agency / Ralph M. Hower.
Series Title: A Century of marketing
Title Heading: Harvard studies in business history ; 5.
Author Heading: Hower, Ralph M. (Ralph Merle) , 1903-
Publication, Distribution, etc.: New York : Arno Press
Publication Date: 1978, c1939.
Publication Date (W3CDTF): 1978
Extent: xxxv, 652 p. : ill. ; 23 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Ayer, firm, newspaper advertising agents.
LCC: HF6181.A8
DDC: 659.1/125/0973
NDLC: DH26
DH431
Note (General): Reprint of the ed. published by Harvard University Press, Cambridge, which was issued as no. 5 of Harvard studies in business history.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH26-251
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000006219653
http://id.ndl.go.jp/bib/000006219653
LC Control Number: 78000229 //r97
https://lccn.loc.gov/78000229
Bibliographic Record Category (NDL): 211