Managerial marketing, perspectives and viewpoints; a source book [by] William Lazer [and] Eugene J. Kelley. Rev. ed.

Managerial marketing, perspectives and viewpoints; a source book [by] William Lazer [and] Eugene J. Kelley.

Rev. ed.

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Material Type: 図書
Title: Managerial marketing, perspectives and viewpoints; a source book [by] William Lazer [and] Eugene J. Kelley.
Edition: Rev. ed.
Author Heading: Kelley, Eugene J ( 00445400 )Authorities
Lazer, William ( 00447060 )Authorities
Publication, Distribution, etc.: Homewood, Ill. : R. D. Irwin
Publication Date: 1962.
Publication Date (W3CDTF): 1962
Extent: 717 p. illus. 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Marketing -- Management.
LCC: HF5415
DDC: 658.8082
NDLC: DH411
Note (General): Authors' names in reverse order in earlier edition.
Holding library: 国立国会図書館
Call No.: DH411-89
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000006252806
http://id.ndl.go.jp/bib/000006252806
LC Control Number: 62018179 /L/r84
https://lccn.loc.gov/62018179
Bibliographic Record Category (NDL): 211