Advertising, by John S. Wright and Daniel S. Warner. With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan. (McGraw-Hill series in marketing and advertising)

Advertising, by John S. Wright and Daniel S. Warner. With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan.

(McGraw-Hill series in marketing and advertising)

Call No. (NDL): 659.1-W951a
Bibliographic ID of National Diet Library: 000006379929

Material type: 図書

Author: Wright, John Sherman, 1920-ほか

Publisher: McGraw-Hill

Publication date: 1962.

Material Format: Paper

Capacity, size, etc.: 590 p. illus. 24cm.

NDC: -

View All

Search by Bookstore

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type: 図書
Title: Advertising, by John S. Wright and Daniel S. Warner. With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan.
Series Title: McGraw-Hill series in marketing and advertising
Author Heading: Wright, John Sherman, 1920-
Warner, Daniel S.
Publication, Distribution, etc.: New York : McGraw-Hill
Publication Date: 1962.
Publication Date (W3CDTF): 1962
Extent: 590 p. illus. 24cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Advertising.
LCC: HF5823
DDC: 659.1
Note (Bibliography): Includes bibliographies.
Holding library: 国立国会図書館
Call No.: 659.1-W951a
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000006379929
http://id.ndl.go.jp/bib/000006379929
LC Control Number: 61015918
https://lccn.loc.gov/61015918
Bibliographic Record Category (NDL): 211