Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf. (Theories in marketing series)

Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.

(Theories in marketing series)

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Material Type: 図書
ISBN: 0471981265
Title: Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.
Series Title: Theories in marketing series
Author Heading: Zaltman, Gerald ( 00461725 )Authorities
Wallendorf, Melanie.
Publication, Distribution, etc.: New York : Wiley
Publication Date: c1979.
Publication Date (W3CDTF): 1979
Extent: xiv, 567 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Consumer behavior.
Motivation research (Marketing)
Consumidor.
LCC: HF5415.3
DDC: 658.8/34
NDLC: DH413
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH413-50
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000006381995
http://id.ndl.go.jp/bib/000006381995
LC Control Number: 78023335 //r882
https://lccn.loc.gov/78023335
Bibliographic Record Category (NDL): 211