Marketing management : an Asian perspective / Philip Kotler ... [et al.].

• Material Type: 図書
• ISBN: 0130109800
• Title: Marketing management : an Asian perspective / Philip Kotler ... [et al.].
• Edition: 2nd ed.
• Author Heading: Kotler, Philip ( 00446205 )Authorities
• Publication, Distribution, etc.: Singapore : Prentice Hall; New York : Prentice Hall
• Publication Date: 1999.
• Publication Date (W3CDTF): 1999
• Extent: xvi, 904 p. : ill. (some col.) ; 24 cm.
• Place of Publication (Country Code): SG
• Text Language Code: eng
• Subject Heading: Marketing -- Management.; Marketing -- Asia -- Management.
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and indexes.
• Holding library: 国立国会図書館
• Call No.: X
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000007323185; http://id.ndl.go.jp/bib/000007323185
• LC Control Number: 99912609; https://lccn.loc.gov/99912609
• RLIN No.: CUBGGLAD50951824-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Assessing marketing's critical role in organizational performanceBuilding customer satisfaction through quality, service and valueWinning markets thro...