Dictionary of marketing communications / Norman A. Govoni.

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Material Type: 図書
ISBN: 0761927719 (pbk.)
0761927700 (hbk.)
Title: Dictionary of marketing communications / Norman A. Govoni.
Author Heading: Govoni, Norman A. P.
Publication, Distribution, etc.: Thousand Oaks, Calif. : Sage Publications
London : Sage Publications
Publication Date: c2004.
Publication Date (W3CDTF): 2004
Extent: v, 249 p. ; 26 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Marketing -- Dictionaries.
Communication in marketing -- Dictionaries.
LCC: HF5412
NDLC: D2
DH411
Note (Bibliography): Includes bibliographical references (p. 245-246) .
Includes web resources.
Holding library: 国立国会図書館
Call No.: D2-B39
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007417654
http://id.ndl.go.jp/bib/000007417654
LC Control Number: 2003007359
https://lccn.loc.gov/2003007359
RLIN No.: PATGB26579534-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211