Sharpen the saw : the advertising handbook of Singapore / edited by Palani K.A. Pillai.

• Material Type: 図書
• ISBN: 9810493428
• Title: Sharpen the saw : the advertising handbook of Singapore / edited by Palani K.A. Pillai.
• Author Heading: Pillai, Palani K. A.; Institute of Advertising Singapore.
• Publication, Distribution, etc.: [Singapore] : [Institute of Advertising Singapore]
• Publication Date: [2003]
• Publication Date (W3CDTF): 2003
• Extent: xvii, 245 p. : ill. ; 26 cm.
• Alternative Title: Advertising handbook of Singapore
• Place of Publication (Country Code): SG
• Text Language Code: eng
• NDLC: DH428
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: X
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000007437010; http://id.ndl.go.jp/bib/000007437010
• LC Control Number: 2003535993; https://lccn.loc.gov/2003535993
• RLIN No.: DCLC2003535993-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Brand building and the role of advertising / Vishnu MohanAdvertising strategy development / David TangThe creative process / Steve Elrick...