Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.

• Material Type: 図書
• ISBN: 0761922520 (cloth); 0761922539 (paper)
• Title: Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.
• Author Heading: Tellis, Gerard J, 1950- ( 00895435 )Authorities
• Publication, Distribution, etc.: Thousand Oaks, Calif. : Sage Publications
• Publication Date: c2004.
• Publication Date (W3CDTF): 2004
• Extent: 203 p. : ill. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising.; Consumers -- Attitudes.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B4
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000007563862; http://id.ndl.go.jp/bib/000007563862
• LC Control Number: 2003016016; https://lccn.loc.gov/2003016016
• RLIN No.: NYCXV4974294-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211