Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.

• Material Type: 図書
• ISBN: 1567206409 (alk. paper)
• Title: Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
• Author Heading: Michman, Ronald D ( 00449970 )Authorities; Mazze, Edward M.; Greco, Alan James, 1950-
• Publication, Distribution, etc.: Westport, Conn. : Praeger; London : Praeger
• Publication Date: 2003.
• Publication Date (W3CDTF): 2003
• Extent: xii, 241 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Market segmentation -- United States.; Target marketing -- United States.; Consumers' preferences -- United States.; Consumer behavior -- United States.; Lifestyles -- United States.
• LCC: HF5415.127
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references (p. [221]-227) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B6
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000007608157; http://id.ndl.go.jp/bib/000007608157
• LC Control Number: 2003057995; https://lccn.loc.gov/2003057995
• RLIN No.: PATGB26788457-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211