Sports marketing : a strategic perspective / Matthew D. Shank. 3rd ed.

Sports marketing : a strategic perspective / Matthew D. Shank.

3rd ed.

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Material Type: 図書
ISBN: 0131440772
Title: Sports marketing : a strategic perspective / Matthew D. Shank.
Edition: 3rd ed.
Author Heading: Shank, Matthew D.
Publication, Distribution, etc.: Upper Saddle River, NJ : Pearson Prentice Hall
Publication Date: c2005.
Publication Date (W3CDTF): 2005
Extent: xxiv, 500 p. : ill. ; 26 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Sports -- United States -- Marketing.
Sports -- Economic aspects -- United States.
LCC: GV716
DDC: 796/.06/98
NDLC: FS25
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: FS25-B15
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007648879
http://id.ndl.go.jp/bib/000007648879
LC Control Number: 2004044696
https://lccn.loc.gov/2004044696
RLIN No.: DCLC2004044696-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211