Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.

• Material Type: 図書
• ISBN: 081440815X
• Title: Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
• Author Heading: Johnson, Lisa, 1967- ( 01003092 )Authorities; Learned, Andrea ( 01003104 )Authorities
• Publication, Distribution, etc.: New York : AMACOM
• Publication Date: c2004.
• Publication Date (W3CDTF): 2004
• Extent: x, 230 p. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Women consumers.; Marketing.
• LCC: HC79.C6
• DDC: 658.8/34/082
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references (p. 223) and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B2
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000007675077; http://id.ndl.go.jp/bib/000007675077
• LC Control Number: 2004005393; https://lccn.loc.gov/2004005393
• RLIN No.: DCLC2004005393-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Brain training : how not to think pinkNow you see "her" : the visible approach to marketing to womenNow you don't (see "her") : the transparent approa...