Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

• Material Type: 図書
• ISBN: 0520223721 (cloth : alk. paper); 0520235908 (pbk. : alk. paper)
• Title: Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
• Author Heading: Newman, Kathy M. (Kathy Michelle) , 1966-
• Publication, Distribution, etc.: Berkeley : University of California Press
• Publication Date: c2004.
• Publication Date (W3CDTF): 2004
• Extent: xiii, 237 p. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Radio advertising -- United States -- History.; Consumer behavior -- United States -- History.; Boycotts -- United States -- History.; Consumer protection -- United States -- History.
• LCC: HF6146.R3
• DDC: 659.14/2/097309043
• NDLC: DH435
• Note (General): Related URL: Publisher description http: //www.loc.gov/catdir/description/ucal042/2003014270.html.; Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip045/2003014270.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH435-B3
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000007711026; http://id.ndl.go.jp/bib/000007711026
• LC Control Number: 2003014270; https://lccn.loc.gov/2003014270
• RLIN No.: DCLC2003014270-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction : the dialectic between advertising and activismCultural critics in the age of radioThe psychology of radio advertising : audience intell...