Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo. [New update]

Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

[New update]

Notes on use

Note (General)：: Rev. ed. of: Wise up to teens. 2nd ed. c1999.Related URL: Table of contents http: //www.loc.gov/catdir/toc/fy044/2004298874.html.Includes index.

Detailed bibliographic record

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Material Type: 図書
ISBN: 1885070543
Title: Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.
Edition: [New update]
Title Heading: Wise up to teens.
Author Heading: Zollo, Peter.
Publication, Distribution, etc.: Ithaca, N.Y. : New Strategist Publications
Publication Date: c2004.
Publication Date (W3CDTF): 2004
Extent: xvi, 424 p. : ill., charts ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Consumer behavior.
Teenage consumers.
Marketing.
Advertising.
LCC: HF5415.32
DDC: 658.8/34/0835
NDLC: DH413
Note (General): Rev. ed. of: Wise up to teens. 2nd ed. c1999.
Related URL: Table of contents http: //www.loc.gov/catdir/toc/fy044/2004298874.html.
Includes index.
Holding library: 国立国会図書館
Call No.: DH413-B3
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007776984
http://id.ndl.go.jp/bib/000007776984
LC Control Number: 2004298874
https://lccn.loc.gov/2004298874
RLIN No.: DCLC2004298874-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211