Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.

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Note (General)：: Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0415/2004002471.html.

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Material Type: 図書
ISBN: 1591391962
Title: Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
Author Heading: Nunes, Paul, 1963- ( 01007922 )Authorities
Johnson, Brian, 1960- ( 01007923 )Authorities
Publication, Distribution, etc.: Boston, Mass. : Harvard Business School Press
Publication Date: c2004.
Publication Date (W3CDTF): 2004
Extent: xvii, 269 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Marketing -- United States.
Affluent consumers -- United States.
Consumers -- United States.
Consumer behavior -- United States.
Product management -- United States.
Consumer satisfaction -- United States.
LCC: HF5415.1
DDC: 658.8
NDLC: DH411
Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0415/2004002471.html.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B13
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007810733
http://id.ndl.go.jp/bib/000007810733
LC Control Number: 2004002471
https://lccn.loc.gov/2004002471
RLIN No.: DCLC2004002471-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211