Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.

• Material Type: 図書
• ISBN: 0789021129 (hard cover : alk. paper); 078906006X (soft cover : alk. paper)
• Title: Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
• Title Heading: Journal of business & finance librarianship.
• Author Heading: Diamond, Wendy, 1953-; Oppenheim, Michael R.
• Publication, Distribution, etc.: Binghamton, NY : Haworth Information Press
• Publication Date: c2004.
• Publication Date (W3CDTF): 2004
• Extent: xxvi, 342 p. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Marketing research -- Handbooks, manuals, etc.; Strategic planning -- Handbooks, manuals, etc.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH411
• Note (General): Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.; Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0412/2003027319.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B32
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000007892882; http://id.ndl.go.jp/bib/000007892882
• LC Control Number: 2003027319; https://lccn.loc.gov/2003027319
• RLIN No.: DCLC2003027319-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionResearching the competitive environmentResearch about customers...