Strategic marketing / David W. Cravens, Nigel F. Piercy. 8th ed., McGraw-Hill international ed. (McGraw-Hill/Irwin series in marketing)

Strategic marketing / David W. Cravens, Nigel F. Piercy.

8th ed., McGraw-Hill international ed.

(McGraw-Hill/Irwin series in marketing)

Call No. (NDL): DH411-B34
Bibliographic ID of National Diet Library: 000007926443

Material type: 図書

Author: Cravens, David W.ほか

Publisher: McGraw-Hill/Irwin

Publication date: 2006.

Material Format: Paper

Capacity, size, etc.: xvii, 726 p. : ill. ; 26 cm.

NDC: -

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Paper

Material Type: 図書
ISBN: 0071244328
Title: Strategic marketing / David W. Cravens, Nigel F. Piercy.
Edition: 8th ed., McGraw-Hill international ed.
Series Title: McGraw-Hill/Irwin series in marketing
Author Heading: Cravens, David W.
Piercy, Nigel.
Publication, Distribution, etc.: New York : McGraw-Hill/Irwin
Publication Date: 2006.
Publication Date (W3CDTF): 2006
Extent: xvii, 726 p. : ill. ; 26 cm.
Place of Publication (Country Code): US
Text Language Code: eng
NDLC: DH411
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B34
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007926443
http://id.ndl.go.jp/bib/000007926443
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211