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図書

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij ; foreword by Geert Hofstede. 2nd ed.

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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij ; foreword by Geert Hofstede.

2nd ed.

Call No. (NDL)
DH411-B18
Bibliographic ID of National Diet Library
000007946817
Material type
図書
Author
Mooij, Marieke K. de, 1943-
Publisher
Sage
Publication date
c2005.
Material Format
Paper
Capacity, size, etc.
xvi, 269 p. : ill. ; 27 cm.
NDC
-
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Notes on use

Note (General):

Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip053/2004026086.html.

Detailed bibliographic record

Contents:

The paradoxes in global marketing communicationsThe global local paradox in global brandingCulture...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
1412914752 (cloth)
1412914760 (pbk.)
Edition
2nd ed.
Publication, Distribution, etc.
Publication Date
c2005.
Publication Date (W3CDTF)
2005
Extent
xvi, 269 p. : ill. ; 27 cm.
Place of Publication (Country Code)
US