Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.

• Material Type: 図書
• ISBN: 0765613158 (cloth : alk. paper)
• Title: Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.
• Author Heading: Stafford, Marla R., 1960-; Faber, Ronald J., 1948-
• Publication, Distribution, etc.: Armonk, NY. : M.E. Sharpe
• Publication Date: c2005.
• Publication Date (W3CDTF): 2005
• Extent: xii, 380 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Internet advertising.; Advertising.; Interactive multimedia.; Interactive marketing.
• LCC: HF6146.I58
• DDC: 659.14/4
• NDLC: DH428
• Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0415/2004004069.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B11
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000007982250; http://id.ndl.go.jp/bib/000007982250
• LC Control Number: 2004004069; https://lccn.loc.gov/2004004069
• RLIN No.: DCLC2004004069-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The interaction of traditional and new media / John LeckenbyThe netvertising image : netvertising image communication model (NICM) and construct defin...